chatZone on mobile - "Chat Karne ka Bindaas Style"
November 16, 2004

New Delhi, India, November 16, 2004 - ACL Wireless Ltd., the leading provider of Real-Time Wireless Messaging services to mobile subscribers in partnership with Telecom Operators and Enterprises, has announced a pan India launch of its “chatZone” service. 

The service is already available over many operator networks across the country including Airtel, Idea, BSNL, MTNL, BPL and Spice. The service has been currently made available over SMS, Phone Menu (WIB/STK) and WAP over GPRS. For SMS users, chatZone is accessible over a unique short code - 676767, which is common across all mobile operators. The service, which has been running on these networks since October 2004, has shown very good adoption by end users with already over 25,000 registrations and clocking over 50,000 hits per day. In the months to come with greater adoption and awareness of the service, the registrations and hits will witness an unprecedented surge.

chatZone is the most comprehensive and sophisticated wireless instant messenger available in Asia . The service in its simplistic form allows mobile users to start chatting with a database of over 10 lakh mobile friends across India, South East Asia, Middle East and Latin America by sending a simple sms command – FF to 676767 or by clicking on the chatZone link in their Phone/WAP menu. With this service a user can find new friends (without revealing their mobile number), search and add friends to their buddy list, join seven interesting chat rooms and have multiple nicknames. That's not all – users can also log into their Yahoo, MSN or ICQ accounts for instant messaging with friends on the move.

The marketing awareness for chatZone is being gradually created city-by-city by promoting the service through Print Advertisements, SMS blasts, Cell broadcast, Web banners, Radio spots, etc. A pan India marketing campaign of a much larger scale is planned after filling up the few network gaps that exist today.

Mr. Atanu Mandal, President of ACL Wireless Limited said, "We are pleased to announce the launch of ‘chatZone' in India as an industry first which would not have been possible without the support of mobile operators. This unique value-added service has been customized to suit the needs of young mobile users providing them a platform to network with friends in social communities across different countries, cultures and time zones”.

For more information on this service and free download, visit www.mobilechatzone.com

About ACL Wireless

ACL Wireless Limited is the leading provider of Real-Time Wireless Messaging services to mobile operators, service providers and enterprises. A pioneer in the wireless instant messaging space, ACL was the first company in Asia and one of the first in the World to successfully conceptualize, develop and commercially launch a wireless instant messaging service. Among its customers are world’s 21 leading mobile operators in 11 countries whose combined subscriber base exceeds 50 million. ACL’s wireless instant messaging solution has witnessed significant consumer adoption on commercially launched networks in Asia Pacific, Central & South America, Middle East and India. Over the years, ACL has maintained this lead by constantly innovating and utilizing emerging wireless technologies to provide end-users with a superior real-time messaging experience.

Founded in early 2000, ACL Wireless today operates from its state-of-the-art wireless software research & development center in India, with regional offices based in Dubai, Beijing and Kuala Lumpur.